Defqon.1 2025:
Festival content
During the weekend of Defqon.1, I was responsible as the Content Manager to lead multiple teams on their path to glory. With only four legendary days per year, time was limited to show the world what the biggest Hardstyle festival is all about.
Instagram Stories
Creating Story content purely with your phone used to be cool - ten years ago maybe. But Instagram won’t let you customize much to your heart’s content. So, why not upgrade that idea and take people on an adventure. The result: creating a POV that could only be possible on the Holy Grounds with the ultimate customer journey.
TikTok
While Instagram Stories took the high end approach, TikTok needed a more conceptual approach. Ranging from UGC snippets, to artist interviews and creative concepts, we covered most of the current short form climate.